Born on the 28th of April in 1985, Egypt-based music producer Sary Hany began his pursuit towards his passion for music when he was only 8. A year later, he was one of the rare talents to perform live on a stage as the lead guitarist of a band while under a decade old. Hungry for more, he moved onto recording guitar lines for distinguished Egyptian musicians. Shortly after, Sary got the golden chance of being recommended to compose the score for a Coca-Cola ad in summer 2005. It was then he created a solid local buzz in the music industry, granting him several briefs for widely acclaimed brand names, such as Mobinil, Vodafone, and Cadbury. Enamored with the field, Sary decided to add more music to his life & went forth to revive his musical roots by joining a band called ‘Digla’. They performed live shows, recorded original tracks, & even shot their first music video that was later aired on national TV. In 2009, Sary was asked by JWT to pitch his score for the Egyptian Ministry of Tourism’s campaign. Apart from being chosen as the winning composition between international & national music producers, it was a brilliant opportunity to promote his country on a larger scale. Acquiring the musical ropes, Sary’s skills grew stronger in many projects where it was mandatory to deliver a diversity of music categories; Electro, Hip-Hop, House, Dub-Step, & everything in between orchestral pieces to modern sounds. Then later in 2010, another aspect was discovered to be successful as well under Sary’s creative umbrella, which was composing scores for TV shows. Working for a famous Egyptian series, this experience increased his inspiration for exploring film scores & broadening his studies in this field. In 2012, Sary’s name joined the map of awards when he was enquired to travel to Beirut in order to attend & compose MTC Telecom Company Lebanon’s campaign. Accomplishing a phenomenal job, Sary’s musical score won 3 awards on both a regional & international level; MENA Crystal, Dubai Lynx, & New York Festival. Early in 2014, Sary took home yet another Canne Lions award for Du Telecom Company’s campaign in UAE. In November 2014, Sary launched ‘Key66’ the first Music Production House in Egypt! Building a young team of producers, they cover all aspects of the music industry under one roof. With the team came a new Studio that was designed with acoustically standardized interchangeable rooms built up to international standards, fully equipped with state of the art equipment. During 2014, Sary produced the 1st album of the award wining best band in the Middle East, Sharmoofers. The album took 8 months in the making, recorded and produced at Key 66 Productions. Sary also won for the pitch 2nd time in a row the national and international tourism campaigns by the Egyptian Ministry of Tourism. Sary’s work on different global campaigns including E-lites, Du Telecom, Lipton, Vodafone, and many more.
"Bringing his dog Juno to studio every day, Sary uses his small breaks to bond with Juno and play around the studio. Sary's personality can be described as someone who floats around like a cloud, which could explain how given enough time with any instrument.. He is ready to play it, and record it. It just seems natural to him."
Apart from being Sary’s younger brother, Ahmed El Hady (also known as ‘Hudz’), became devoted to music creation early in his childhood after learning the piano. Inspired by the video games sound effects he heard everyday, he spent his Atari-to-Playstation years introducing his own library of music. He spent his teenage years self learning and developing artistically, working with many DAW softwares, like Fruity Loops, Abelton Live & Logic; mastering different techniques of music production. Through his strong passion, came beautiful melodies, creating scores in all genres ranging from orchestral pieces to the modern electronic sounds & everything in between. Later on, with years of digital mixing experience, Hudz was interested in a taste of commercial performance as a live DJ. With success under his hands, he performed hit shows at ‘Pacha’, in Sharm El Sheikh. Hudz's name became familiar to different directors and agencies across Egypt, which is when he started receiving requests from directors to score music for their projects. He worked on different short movies like In Search Of, Warrior of Light, Ink, & many more. A short while afterwards, Hudz partnered up with Sary working alongside him on many campaigns like Etisalat, Mobily & many more. His mixing & mastering skills proved valuable assets for Key 66, where he has worked on the new albums of bands such as Cairokee and Wust El Balad.
"Hudz is nocturnal by nature. Although he can sometimes be spotted in daylight during intense video gaming sessions, the rest of the day (or night for that matter) he finds comfort in his bat-cave-like home studio. More often than not, he is working his magic, coming up with unforgettable melodies."
After picking up the guitar at 18 and performing his first gig by the time he was 19, Omar El Deeb quickly became aware of his obsession with music. Self-taught, Omar’s talents were found to be hidden gems while playing as a lead guitarist/singer of the Egyptian Prog Rock band, SimpleXity. Engulfing himself in music, he is harnessing his love of composition and songwriting till this day. As a result of honest ambition, his has became a known sound for thousands of local and regional underground music goers, performing and recording with artists including Abdallah Helmy (Egypt), Ahmad El Haggar (Egypt), EYE (UAE), and Hana Malhas (Jordan). He has also collaborated with artists from around the region in the midst of projects like Dubai Desert Experiment and Red Bull Music Academy Bass Camp featuring members of El Morabba3 (Jordan), Autostrad (Jordan), Dualist Inquiry (India), Bull Funk Zoo (UAE), The Wanton Bishops (Lebanon) and others. Graduating with a BA in Innovative Marketing from the German University in Cairo, he stumbled through a few jobs in the pursuit of a 'stable career'. Realizing it was not the lifestyle for him, he spent the rest of his evenings gaining a fair amount of experience as both a producer & sound engineer. These additional weapons would prove handy when he met Sary. In November 2013, Omar teamed up with Sary, simultaneously helping and learning from Sary's vast years of experience in the field of studio work. Sharing similar interests, they quickly realized they are on the same quest for something bigger. Omar's skills picked up even further with Sary as they worked on the recording, mixing, production, and execution of high profile projects like ads for the Ministry of Environment, Juhayna, Du Telecom, Chipsy, Fanta, Vodafone etc. He also worked on Sharmoofer's "Khamsa Santy" as well as Cairokee's "El Sekka Shemal" and Wust El Balad's "Karakeeb". Today, he is a part of the Key 66 crew!
"A daydreamer since childhood, it is still fascinating to see how immersed Omar can be in his own bubble; whether working on something or just gazing into the nothingness. This can be very entertaining for the rest of the team."
Having graduated as an engineer (specializing in electronics & communication), Hisham joined the work forces thereafter. Not so long after, he decided to dedicate the first steps of his career in the world of music, as a result of his belief that his job deserves to be aligned with personal passion. Hisham, too, started playing music at an early age. Although he did not wish to play in a band, he continued to enjoy his late night sessions with his acoustic guitar and later, harmonica, making music for his own pleasure. Seeking a challenging opportunity, his decision to penetrate the music business came as a surprise in March 2014 when he arrived at Sary’s studio. The studio nurtured Hisham's composition skills. To him, it seemed natural to attain the sound he needs from different instruments. Hisham has helped with several ads during his time at the studio for brands like Johnson, Juhayna, Ikea, Fresh etc. and hopes to evolve more in this next stage with Key 66.
"When he is not busy, Hisham can often be seen wandering around the studio playing his harmonica, or sharing stories with the piano. That is, when he's not picking on other teammates."
Amr Khaled’s voyage tells the story of an artist who traveled through the rich and diverse world of music. His journey started when Amr started playing the guitar at the age of 16. Motivated and ambitious to learn, he was offered a spot at the then uber popular band 4stix. Eager to learn and advance he approached a good friend and a former 4stix band member Sary Hany, who then introduced Amr to a different world, a place where he could create his own music: The world of music production. Still young Amr started a bedroom project with one of his friends and started experimenting and producing his own music. Amr did not stop there and his experimentation continued up until late 2010 when he decided it was time to build his own professionally treated home studio in an abandoned extra room in the backyard of his building. By that time Amr was not only recording his own music but he was also recording/mixing/ mastering tracks for local bands and was creating music for TV ads and commercials. The year 2012 saw a great transformation in Amr’s genre of music but also in his sound quality. Amr created the alias Fulltone, under which he was performing regularly around Egypt. He also purchased new equipment and learned the ins and outs of music mixing to be able to compete on an international plateau. He is now a signed under Fulltone with top labels around the world such; Nosi Music (NYC), Blindfold Recordings (DMK), Piston Recordings (Portugal), Audio Tonic (UAE), L’enfant Terrible (Canada). Ever since Amr has been playing live in Egypts most known venues and events for parties with over 1500 guests such as: Redbulls Quarter Tone Frequency, Cairo Jazz, Sandbox, Nacelle and 3al Ganoob. He now owns a top quality recording/ mixing study in which he spends most of his time. He is currently working on his first album, which is expected to debut next year.
"Aiming at an even wider musical scope, Amr joined Sary’s forces in late 2014 to officially become an architect by day, and a music producer by night!"
Working as a composer, sound engineer, and music producer, I spend my days finding the musical magic that fascinates my senses and drives me to explore new sounds, techniques and styles. I can be found wandering out of an old church in Montreal that has been converted into a cutting-edge recording space where I write, record, mix, discover, and hopefully inspire. I have been fortunate to have diverse experiences in music, ranging from live performances with my band Digla to consulting and construction of more than a few recording studios across the globe. You may have also heard music that I have written in popular commercials for Nestle, Vodafone, Mountain View, and many others, or perhaps some of the more epic pieces I have penned over the years, ranging from Classic Rock scores to Electronica trailers. Over the years, I’ve had the privilege of working with a number of larger companies like Disney, CNN, ABC, and CBS, as well as artists and entertainers such as T-Pain, Jojo, James Franco, and other industry professionals. I’m also the founder of “The Mix”, a renowned recording studio with a long list of artists that have come in to create and collaborate. Creating a powerful mood and building a unique soundscape is what drives my desire, and I feel endlessly lucky that my passion and profession manage to fit in the same hours of my day. Whether I am writing corporate advertising tracks or helping a young singer unlock his/her song writing skills, my goal is to help fulfill a vision and deliver an unforgettable sonic imprint to any project I am part of.
Omar can be found wandering out of an old church in Montreal that has been converted into a cutting-edge recording space where he write, record, mix, discover, and hopefully inspire.
A self-taught musician and producer, Amir’s passion for music started when he was only 6 years old, after playing the piano. The piano made him understand music, so he purchased his first guitar when he was 13, it quickly became a part of who he was, leading him to discover his talent. During his school and university years, Amir joined and formed several bands and spent most of his time rehearsing, making music and recording in studios with fellow band members. He preformed with different bands all over Cairo; El Sawy Cultural Wheel, Mohammed Ali Club, talent shows...etc. Amir played a lot of different instruments, for example, drums, keyboard, bass guitar, oud...etc. This made him realise that playing an instrument is not satisfying enough. After graduating college with a degree in Mass Communication and serving his army duty, Amir worked in several advertising agencies as a copywriter. However, he refused to let go of music production. Throughout this time, he started learning all about production and began purchasing equipment to eventually create his own studio, where he can comfortably produce original pieces of music. This worked as an advantage for him at work as several agencies requested using his music for commercials, such as Sunsilk. In 2015, Amir decided to take his musical passion to the next level. Joining the team at key66, Amir started to explore his talents and add his experience to the team.
Graduated with a bachelor degree in Architecture, worked for 3 years as the head of the project management team in the Office Design Firm. Later on, Ingy had a change in career and took the challenge of starting up her brothers Marketing Agency “more” from scratch. With the success of the companies launch, Ingy continued working in “more” as the Business Development Manger for 3 years. Loving the thrill of starting new businesses, in 2013 Ingy also started up SSI company and launched a burger joint “Chew” and a fitness center “Tula”. In 2014 Sary, Ahmed, & Ingy decided to Partner up and Launch Key 66 Productions to be the first music production house in Egypt. Taking over the Management side of the business with the title Managing partner, leaving Sary and Ahmed to handle the Music side of the business. Ingy’s main responsibilities in Key 66 are: Establishing Direction and Planning - Obtain partner input and build consensus toward a strategic direction and the development of strategic planning objectives. Communicate and oversee implementation of approved strategic objectives. Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations. Provide strategic planning and vision Professionals – Works with Professional Resources & Development to support the recruitment and development initiatives in Key 66. Supports participation in all events. Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments. Screens potential business deals by analyzing market strategies. Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. Policies & Records – Develops, and implements these policies, systems, and procedures for Key 66 and ensures they are followed by partners, associates and staff. Reporting – Provides regular reporting to the partners dealing with finances, growth issues, management issues, and the implementation of business strategies.
Graduated with a bachelor degree in Bio-medical Engineering. Reham has always been academically interested in many topics ranging from Astro physics and general medicine taking courses here and there. But ever since a young age she had an ear for music. She bought her first guitar and taught her self to play and sing, she performed on stages and venues & published various covers on Nile FM while working in Vodafone UK & Google. After 7 years working as a business analyst, she decided to shift her career and pour all of her business experience in her first passion, music. Reham started working at key 66 productions as an assistant manager next to the managing partner Ingy, helping the creative team achieve the common goal of exceeding in the music business.
“Emancipate yourselves from mental slavery. None but ourselves can free our minds.” Bob Marley
Seif Baligh has received his “Professional Certificate in General Music Studies” from Berklee College of Music and he is currently enrolled in a scholarship studying advanced harmony and Jazz. And prior to that he graduated from the faculty of arts & English literature which inspired him to continue studying music. Seif started writing songs and playing the piano, Listening to varieties of different music , he developed a melodic “mixed world” electronic music style where his musicality and wide background of genres is reflected, Seif partnered with well known underground artists and gained their likes such as Alaa Wardi Meanwhile he is dedicated to his music career, writing music for commercials and original songs, writing and rewriting covers for hit songs to get his sound heard.
Marwan graduated with a diploma in Audio Engineering from “SAE Dubai”, when Marwan returned to Egypt, he started playing around in venues and local clubs as a DJ trying to establish a name amongst artist in the field at that time in 2012, after then he shifted his direction towards what he initially studied, Marwan then joined the Key 66 Productions as the Studio Sound Engineer helping the rest of the team to edit, record and mix for different projects coming through the studio, Marwan is taking this opportunity to learn from Sary as he took him as his mentor for his music career development.